funding_floor2_station2_instructions


 * Note Card Instructions for Station 2**

Note Card 1 – Introduction to Identify Users and Use Location

Welcome! The purpose of Station 2 is to help you, the applicant, start to think about where your product is going to be used and who will use it. Many applicants make the mistake of forgetting to include the entire spectrum of sites and persons that will use their product. As the number of users and locations increases, so does the market size for your new product.

You will begin the exercise by moving your avatar into the yellow circle with the POC-CENT logo in the middle (Can be modified). Once you are in the yellow circle, turn to the large POC-CENT logo (also can be modified) on the pedestal. Left click on the logo and a list of common places to practice medicine will appear in the upper right hand portion of your screen. Select, by clicking on the name, an area, where you expect your product to be used. Once the scene has emerged you may move into it to begin your next activity.

The purpose of the second activity is for you to visualize where, and by whom your product might be used in the selected location. Please type notes as a reminder for yourself as you identify users in each STILL IN THE WORKS site location you deem applicable to your product. Remember, it’s ok to have multiple persons using your technology in one area or having the same individual use your technology in two different scenarios.

You may explore different scenarios by simply walking back to the yellow circle with the POC-CENT logo in the middle and click on the pedestal to pop-up new scenarios.

As you explore potential usage sites and users, keep your proposal product in mind. Be open to new and different possibilities for applications of your product. Also, note that only four scenarios are shown in this exercise, which are only a small subset of the possible use locations. Use your personal notepad to record not only opportunities shown in this exercise but also other users and places that are high potential target markets for your product.

Now that you have been instructed on Station 2, simply keep your note card in case you may need to refer back to it and let your journey begin!